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The Breakthrough Power of Lateral Thinking

Author: Shane Snow

Entrepreneur and journalist Shane Snow (WiredFast CompanyThe New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time.

How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm?

One way or another, they do it like computer hackers. They employ what psychologists call “lateral thinking: to rethink convention and break “rules” that aren’t rules.