Crush It!

Unleashing the SUPER Ideavirus

Author: Gary Vaynerchuk

We live in a world where consumers actively resist marketing. So it’s imperative to stop marketing at people. The idea is to create an environment where consumers will market to each other.

In a world where an Internet video of a piano-playing cat gets more public attention than a multi-million dollar television ad, how can marketers and businesses spread their message? If you can get people to accept, embrace, and adore your ideas, you win. You win financially, you gain power, and you change the world in which we live.

In this enhanced edition of Unleashing the SUPER Ideavirus, Godin outlines the tactics you need to survive and thrive in today’s fast-paced information economy and presents inspiring, entertaining examples of brands who changed the world.