I started my first online business at 19. It was an online store in the pet industry, and I ordered product from China to resell online. This was back when I thought blogs were all on Live Journal and my website knowledge was limited to none. The store tanked as I quickly realized that shipping my products cost more than anybody would ever be willing to pay, so I sold the products at cost to a local store owner who wanted to sell it in her own shop. Today’s guest, however, Andreea Ayers from the fabulous website Launch Grow Joy made six figures on her shop within 18 months of launching it, thanks not only to her hustle but also to being featured on a series of magazines that helped boost her credibility and get her products in front of more eyes.
Andreea is kind enough to teach us today how to get your product in a magazine. This is easily one of the most actionable podcast episodes as of yet, and I’m so excited to release it! In this episode, you’ll learn why eCommerce entrepreneurs need to be featured on popular publications like magazines, how to land your first (and second, and third) feature, an actionable publicity formula and email template you can use and how to find the contacts you need, and why you need to you have your own website rather than relying only on platforms like Etsy. And yes, your store NEEDS an email list. You’ll learn why it’s important and what to send your contacts.
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Mentioned in This Show:
- Andreea’s website, Launch Grow Joy
- Publicity Blueprint, Andreea’s course on how exactly how to get your products featured on big magazines and work with celebrities and big bloggers.
- Lucky Magazine’s Lucky Breaks section
- eCommerce platforms Amazon and Shopify
- My blog post: The Ultimate Guide to Selling on Etsy
- People do business with people they know, like, and trust
- The Mom Inventor’s Handbook by Tamara Monosoff
- Take small steps and LAUNCH ANYWAY!
Thanks For Tuning In!
Thank you so much for listening in and making me a little part of your day. If you enjoyed this episode I’d love if you could share it on Facebook or Twitter using the buttons to the left. If you have some feedback you’d like to share with myself, Andreea or the community, feel free to leave a comment in the comments section below. Most importantly, please please leave a review for the Unsettle Podcast on iTunes. https://itunes.apple.com/ca/podcast/unsettle-podcast-start-lifestyle/id990758078 Every single review counts, and they are not only super helpful but also very much appreciated, because they help me make the podcast better, and help with the rankings of the show in iTunes. If you have questions you want me to ask a guest or answer in a future podcast episode, press the “Leave a Voicemail” button the right. Make sure you subscribe to the Unsettle Podcast on iTunes to get automatic updates, or if you’re an Android user, find it on Stitcher here. Thank you so much to Andreea for joining me!