Traffic Demystified: How to Quickly Increase Your Blog Traffic

how to increase blog trafficToday, my colleague Sue from SuccessfulBlogging.com and I decided to swap blogs. Head on over to see my post there, and leave a comment below letting us know what you plan to implement =)   You love your blog. You enjoy writing your weekly posts. You’ve experimented with doing an occasional podcast episode. You’ve even tried video. You put your heart and soul into delivering the very best content possible. The problem? You don’t have enough readers! Without enough “eyeballs” on your site, you cannot sell your coaching, freelance services, products or courses. You need more traffic – lots of traffic. And you really don’t want to spend your money on Facebook ads, promoted pins or sponsored tweets. You’re willing to do the work to get more readers, but you just need to know what exactly to do so you can make it as a blogger. Knowing the path to take involves overcoming these four myths of blog traffic.

Four Silly Traffic Myths Demystified

It’s easy to get lost in the overwhelm of information about blog traffic. And if you’ve ever thought any of these things, you’re not alone:
  1. My Blog Design Doesn’t Count

Whether you know it or not, the look of your blog has A LOT to do with how many people read your blog, and how many of them become subscribers. An effective blog design should present a professional image. It can still be fun, but it shouldn’t be crammed with ads, buttons and badges. That just turns readers away.
  1. I’ll Just Write Great Content

Many bloggers who are new to blogging start off by saying to themselves “I’ll just write great content and that will bring in the readers.” Great content is essential to your success. But when you are a beginning blogger with under 1000 subscribers, you don’t want to just post on your own blog. Broaden your horizons. Become comfortable with blogger outreach. Practicing the art of blogger outreach will result in more eyeballs on your site Blogger outreach is basically building blogger relations, preferably with prominent bloggers in your niche. Outreach will get you the social shares, readers and engagement that you want and that you need. The end goal is to connect with other bloggers so you can eventually guest post on their blogs. Here are five reasons why blogger outreach will guarantee you more traffic.
  • You benefit from another blogger’s higher traffic numbers. Getting the eyes of another blogger’s readers on your blog means more page views and higher Google Analytic numbers every single month, without fail.
  • You gain a new platform. By having an influential blogger share your tweet, pin or Google+ your post, you will get their influence shining their light onto your readers’ eyes.
  • You acquire more subscribers. When you guest blog for a blog that has more traffic than you do, the readers that resonate with your post will go and check out your blog. If you direct them to a landing page in your short bio at the end of the post, that will translate into new subscribers.
  • You secure influencers to promote your content for free. Forget about Facebook or Twitter ads. You will get higher quality traffic that won’t cost you a dime when you have an influential blogger promote your post.
  • You tap into the power of influence. Building a relationship with a top blogger is the key to building your blog traffic.
  1. Guest Blogging Is Dead

I cannot tell you how many new clients say to me: “Matt Cutts said that guest blogging is dead”. This is the perfect example of negative talk surrounding an essential part of your blogging success. Spammy guest posts on spammy sites and paid links is definitely dead. But excellent content on high-quality sites with a large readership? Very much alive. While it’s a good idea to have great content on your blog, it’s an even better idea to reserve your very best content for other blogs – blogs that have far more traffic and subscribers than you do. When you guest post, not only are you receiving a backlink from that blog which is great for search engine optimization, but you’re also getting exposure to their readers, some of which will become your readers. You use the authority and loyal readership of the other blogger to boost your own traffic, making guest blogging one of the most effective ways (hands down) to rapidly accelerate your growth.
  1. I’ll Just Stick My Posts On Facebook

If you’ve ever thought this, you’re not alone. There’s something about the allure of just throwing a post up on Facebook that sucks bloggers in. And while posting on Facebook can be one way to bring attention to your blog, there are far more effective ways to bring in traffic. Here are some ideas:
  • Send an email to your subscribers about an article
  • Post the link on your social media accounts
  • Share your post in social groups and forums you belong to
  • Comment on other blog posts that allow you to include a link to your newest post
  • Send an email to your blogger outreach alliances and asked them to share your post on their social media networks
  • Alternatively, ask them if they could include you in their weekly wrap-up or round-up post (if they regularly do that type of post).
Facebook is only one part of a smart traffic and article promotion strategy. Don’t lose out on valuable traffic by sticking just with Facebook.

Using Outreach Scoring Instant Traffic to Your Blog

Practicing the art of blogger outreach will result in more eyeballs on your site. Outreach will get you the social shares, readers and engagement that you want and that you need. Here are the reasons why building connections with other bloggers will guarantee you more traffic.
  1. You benefit from another blogger’s higher traffic numbers. Getting the eyes of another blogger’s readers on your blog means more page views and higher Google Analytic numbers every single month, without fail.
  2. You gain a new platform. By having an influential blogger share your tweet, pin or Google+ your post, you will get their influence shining their light onto your readers’ eyes.
  3. You acquire more subscribers. When you guest blog for a blog that has more traffic than you do, the readers that resonate with your post will go and check out your blog. If you direct them to a landing page in your short bio at the end of the post, that will translate into new subscribers.
  4. You secure influencers to promote your content for free. Forget about Facebook or Twitter ads. You will get higher quality traffic that won’t cost you a dime when you have an influential blogger promote your post.
  5. You tap into the power of influence. Building a relationship with a top blogger is the key to building your blog traffic.
There is no doubt that dedication and persistence pays off, especially in the blogging world. Don’t make the mistake of posting your content and praying for traffic. Focus on overcoming these blogging traffic myths and have the confidence that your blog readership will rapidly increase. Sue Anne Dunlevie helps beginning bloggers make money with their blogs so they can work at home, doing exactly what they love to do. As a free bonus, she has written a report on “How To Attract 1000 Subscribers In 30 Days”. ]]>

61 thoughts on “Traffic Demystified: How to Quickly Increase Your Blog Traffic

  1. Daniela Uslan says:

    Hi Sue and Sarah! I’ve already left a comment on Sue’s blog, so I met the challenge! I really agree with the point that you need a great design to keep people coming to your blog. I would add to these the myth that “I don’t need to start an email list because I don’t have a business.” No matter who you are, if you are blogging, you need an email list. Period.

    • Sarah says:

      YES! Daniel, that is SO true. Email lists are the most important thing about blogging. If you are blogging, have a business, or online in general – you need a list. Thanks for the input, Daniela!

  2. Cathy Goodwin says:

    Great post on the realities of guest blogging and blogger relations. I’ve just started guest blogging and commenting, and have been amazed at the response of blog hosts when I write comments. It’s like building a whole community.

  3. Enock Machodi says:

    Hi Sarah, Hi Sue,
    Got you again here. I loved Sarah’s content on your blog…
    I agree with you on guest posting and forget about Matt Cutts. Guest posting could be dead “according to him” but I think it’s not! I recently did a post on Sue’s blog, and from it I got a major boost in terms of traffic, and blog subscribers – and I really appreciated it Sue. Hope another chance comes soon. By the way, any reader here needs to know that, you (Sue) list on top of my mentor’s list…Perhaps this post can tell you more about what I mean.
    If you want traffic, build a relationship FIRST, consistently engage blog owners and if you get noticed, bloggers will want to reciprocate friendship.
    Like Sarah stated on your blog, blogging is all about building relationships and having the relationships persist. If you don’t you’re doomed!
    Thanks for this piece Sue.

  4. BJ says:

    Hello Sue and Sarah!
    You both rock today! Thanks for valuable tips, all for free! I have already commented on Sue’s blog for Sarah and here I am commenting for Sue!
    My take out is reaching out to other bloggers for guest posts and also do little modifications on my blog design.
    Awesome tips! Thanks a lot!

  5. Sue Anne Dunlevie says:

    Cathy, your whole blogging world is now open to you! Engagement is fun and makes me a happy blogger.
    Thanks for commenting on my guest post here at Unsettle!
    Sue

  6. Swadhin Agrawal says:

    Hi Sarah and hello Sue,
    Mission accomplished! I am commenting on this after yours Sue.
    Sarah, Sue is such a nice person and has a plethora of knowledge to learn from. I am glad her GP is here.
    Sue,
    Definitely Sue, Guest blogging still thrives and is good if done wisely. Who else can be an example than you on how wonderfully GPs work. They help build authority, a reader base and also a healthy relationship with other bloggers.
    Outreach and proper social bookmarking and sharing is also what one should focus on.
    Thanks Sue. 🙂

  7. Luna Darcy says:

    Hi Sue, Hello Sarah,
    Blogging outreach, building relationships. I know I needed to focus on these, not just writing content.
    Thank you again for yet another helpful word of blogging wisdom!
    Luna

  8. Knev says:

    Need to keep visitor interests on the page with providing detail information. Interest generates to share the content to his follower or known people. This increase traffic and also the content reaching right kind of audience.

  9. Kristen says:

    Love the swap posts today! Thank you for always sharing relevant information with your readers. I appreciate the concise and honest suggestions for improving traffic. Heading over to read Sarah’s post now…
    🙂 Kristen

  10. Sue Anne Dunlevie says:

    Hi, Swadhin,
    I so appreciate your comment today on Sarah’s post. Guest blogging has built up my blog significantly!
    Sue
    P.S. Thanks for also commenting on Successful Blogging.

  11. Liv says:

    Great timing! I’m in the process of getting subscribers and building buzz for my blog launch, so this was an excellente reminder of the essentials I need to get traffic.
    I’m sort of guilty of getting somewhat stuck on FB, mainly because I’m trying to interact more with the groups on my niche, but I hope to be guest posting very soon.

  12. Sue Anne Dunlevie says:

    Hi, Liz,
    Social media is a big time suck when you don’t have 1000 subscribers.
    You don’t have a fan base yet with less than 1000 subs. Guest posting will kick your numbers up!
    Thanks for your comment today.
    Sue

  13. Zarayna says:

    Hello Sue and Sarah,
    What a good, innovative idea – swapping blogs. But is this like “swinging”? You are only swapping blogs and not loved ones, aren’t you?
    You can tell, I mystify myself so am very grateful for all your tips to help me and also am grateful to you both in attracting such a useful readership who add value with their comments. ‘
    Thank you all concerned.
    Kindest, Zara.

  14. Laurie Hurley says:

    All good food for thought. Especially the comment about negativity by one person and how it spreads like wildfire. Also, Facebook is great, but not the only place to put a blog! Especially with the crazy algorithms in place now. A blog is hard work and I do believe one has to nurture it’s growth, as I am learning from you right now!

  15. Annum says:

    Thanks for a great piece, Sue! This is very helpful and I hope to adopt these tips for my own blog. Would you recommend any tips for blogger outreach?

  16. Horace Williams Jr says:

    Hey Sue! It is great to see you practice what you preach..I mean teach. Seriously,thank you for your willingness to help other bloggers and their blog site reach their full potential! I have commented on both posts today.. Thanks to Sara also. She shared some great information to consider when building your blog. Have a great week!

  17. Sally says:

    Great post Sue- I am working on revamping my blog design and I know its needed, so thanks for the reminder. Great idea to have us post on both blogs today! #challengemet

  18. Lisa says:

    These are such great points as usual thanks Sue. I’m still a bit slow in respect of my writing for other blogs – I’m a slow writer generally so the whole process takes longer than I’d like. I’m working on that. This is the month of the blogger outreach! (and speeding up my writing…)

  19. Sue Anne Dunlevie says:

    Hi, Horace,
    Thanks so much for following me over to Sarah’s blog. I have so enjoyed this blog “swap” with her.
    Thanks for your thoughtful comments on both blogs!
    Sue

  20. Sue Anne Dunlevie says:

    Hi, Sally,
    Congrats on meeting the challenge! Both Sarah and I appreciate it SO much.
    If you need some help with your blog design, I know some very reasonably priced people. Just email me at Sue with my blog name.
    Thanks,
    Sue

  21. Lisa says:

    Thanks so much Sue for this eye opening information! I’ve learned so much in the past couple months since I started exploring the world of blogging.

  22. Andrew M. Warner says:

    Hey Sue,
    Great to see your smiling face over here on Sarah’s blog.
    You raised a lot of great points. Blog design counts for a lot and I’m realizing that more and more. I’m looking into a site redesign actually because of how important I know that design is … so its really a great point you demystified.
    Thanks again for this. Hope you both have an awesome rest of the week.
    – Andrew

  23. Sherman Smith says:

    Hey Sue and Sarah,
    I was just on Sue’s post and I had to hop on over here to Sues post. In my past years of blog there were two things that held me back. Blogger Outreach and Guest Posting . I can definitely say that it makes a big difference. I upped the antenna with blog commenting but it can only take you so far and this year I have taken it to a new level with even better results.
    Thanks for the great tips! Have a great up and coming weekend!

  24. Adrienne says:

    Hi Sarah,
    This is my first visit to your blog and I definitely had to stop by and support my good friend Sue. So I’m glad you ladies swapped blogs because it gave me a chance to come and check you out.
    Right on Sue and I love the mention of blogger outreach and how these relationships that you build with other bloggers is crucial. Once you have that initial connection in place then we’re always more than happy to support one another and what better way to get our content out there right then to have other people share it for us. Oh my gosh, that’s just huge.
    I do love all the other points you made too. I think more and more people are catching on to the fact that their sites need to be appealing to the eyes and of course load quickly for us. The content has to rock in the first place of course or no one will want to share it but your tips on how to get this process moving is just spot on.
    Thanks for sharing these tips with us and it was a pleasure to meet Sarah as well. I hope both you ladies are having a wonderful day and I’m off to share this post.
    ~Adrienne

    • Sue Anne Dunlevie says:

      Hi, Adrienne,
      Thanks so much for commenting on both posts! #challengemet
      I totally agree with you – a level of professionalism has to be maintained and the best way is to start off that way.
      Have a great weekend.
      Sue

  25. Mark says:

    Thanks so much for featuring Sue Sarah!
    Sue you really did an outstanding job of making your case!
    And your proven traffic generating blueprint, is incredibly practical and just plain makes sense!
    It’s a textbook case in the effective use of marketing leverage on steroids!LOL!
    And it really goes way past just guest blogging!It’s all about building those solid, strategic long term relationships!
    Thanks for reinforcing such a positive and proven marketing process, that practically any serious blogger, no matter what their current level of expertise is, can successfully implement!

  26. Tristan says:

    Interesting points! Great tips to drive blog traffic. I agree with you, we can really gain traffic from blog outreach. This is very useful. You got a tweet from me.

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