- Without a fancy website
- Without scores of blog posts, and
- Without handfuls of impressive testimonials.
- Was featured as “member of the week” in a Facebook group of 40,000+ people.
- Was personally called out and thanked by the CEO of my favorite marketing tool on the planet.
- Landed my own hashtag (well… it’s a work in progress):
- Copywriters and freelance writers
- Facebook ads specialists
- Virtual assistants
- Funnel builders
- Social media marketing specialists.
What Clients Really Care About (Hint: It’s Not Your Website)Here’s a question I saw in the Unsettle Facebook Group just last week:
“If you don’t have a great website yet (or none), how do you get started building your online biz?”I’m gonna be real with you for a sec: it’s scary, embarrassing and “white-knuckle” terrifying to start talking to prospects and getting in front of people who could potentially hire you when your website sucks. But the one thing so many new business owners won’t admit is this: you’re not going to land a high-profile, internet-famous, dream client right off the bat. And that’s 100% okay. In fact, it’s a good thing. If I had landed my dream client right away, I’d have been so freakin’ nervous that I would have ended up screwing it all up. Your dream clients will come soon enough…but how do you get your very first client? Well, the easiest way is to find a sea of hungry people who already want what you’re selling. The easiest way to do that? Find a bunch of people who:
- Match your ideal client (aka your avatar)
- Have already assembled themselves into a neatly formed group (because why make it harder on yourself when you don’t have to?)
How to Get Clients: The Hidden Power of Online CommunitiesEspecially when you’re just starting out, it feels overwhelming to find even one paying client. But with a sea of 3+ billion people on the internet to choose from… the opportunities to connect with prospects who could potentially hire you multiplies exponentially. Which is why online communities are the way to go. There are hoards of groups online that already exist, each centered around any given topic, industry, or niche. And a handful of them (at the very least) are within your niche, no matter how eclectic, weird, or “unique” it might be. Play a quick game with me:
- How many Meetup.com groups are you a member of?
- How about Facebook groups?
- And LinkedIn groups?
- Choosing the right groups, and
- Sharing helpful, educational, and high-value content with that community.
Choosing the Perfect Channel to Focus Your EffortsYou’ve probably noticed there’s an overwhelming amount of social media platforms to choose from. And being on Facebook, Instagram, Twitter, Snapchat, Quora, and Youtube might be fine for your personal life, but it’s not for your business. It’s extremely important to pick just one social media channel to focus on. Why? Because when you’re only faced with one, you can quickly become an expert at it, find what works, and dominate that platform. You can always expand later, but for now, pick just one and ignore the rest. So, this begs the question: which channel is right for you? Well, it depends on your target audience and your business and service. When I used to run a fitness blog, I noticed myself resorting to Quora for a lot of my own fitness-related questions, so I decided that would be a good place for me to start out. Focusing on just Quora alone got me my first 350 subscribers in 3 weeks flat. For my funnel-building business, I stick exclusively to Facebook. You might already have an idea of the perfect place to start getting in front of your target audience. But if you have absolutely zero clue (and even if you think you know), here’s what I recommend: Start with a Facebook group. Why Facebook? Two reasons:
- There’s a very low barrier to entry (anyone can ask to join a Facebook group).
- Once you’re in, if it’s big enough, you can start collecting valuable feedback and information within minutes.
Test the Waters to Find What WorksYou’ve found where your target audience hangs out, and you’ve picked the platform you’re going to dominate. Now it’s time to get out in front of your prospects so you can actually start landing paid work. Before you start posting though, pull up a blank Google Doc, scroll through your chosen group(s), and take note of:
- The types of posts that do “really well”. This depends on the platform you chose, but take note of the posts that have lots of likes, comments, upvotes, or other interactions. Can you see any patterns between them?
- The types of questions that you see repeatedly. After a while, you’ll begin to notice repeat questions, or questions that are all around a similar topic or pain point. Those are the perfect place to start out once you’re ready to create your first post.
- Note any other ideas that come to mind about things you like (or things to stay away from) when creating your own posts.
“Hey guys! I’m new here and I’m struggling with X … I’m curious if anyone else is struggling with X too (or has resolved it / moved past it) and what you’ve done to try and fix it?”Don’t do any self-promotion at first! That means no links, no “contact me at”, no “send me an email if you want to learn more”… none of that. Just ask, engage, observe, and provide value. If you do, the group admins will love you for it: Continue creating helpful, valuable posts based off what you’ve learned, and save your most successful ones in a Google Doc for later. Here’s what mine looks like (I made sure to note that this post landed me 2 clients, so I could really scrutinize this one later!
|Wanna get your hands on the EXACT swipe file I used to keep my winning posts, analyze what worked, and picked apart what didn’t? Click here to grab yours now.|
How to Analyze Your Top Posts (and “Reverse-Engineer” Successful Ones)At first, it’s going to be hit-or-miss with the success of your posts. Even after this process, you’ll still have some that don’t perform well. But the more often you post, the better feel you’re going to get for what does work so you can continue refining this process and maximize the “ROI” of each and every post you take the time to create. Pull out your Google Doc where you’ve stuffed your 7-10 top-performing posts, and go through them all with a fine-toothed comb. This process is going to look different depending on the channel you chose. I used Facebook groups, so here’s what I took note of when analyzing my “successful” posts:
- What was the subject matter of the post?
- What was the length of the post?
- Did I use any images? What did they look like?
- Did I use an emoji? (oh what a world we live in)
- Did I use hashtags? How many? Which ones?
- How are the aesthetics of the post itself?
- What formatting did I use in the post? (all caps, spacing between each line, etc.)
- In what ways did people react to your post? Likes, loves, comments, shares?
Rinse & Repeat….And Watch What HappensNow that you know the mechanics of a high-performing “client-getting post”, the hard work is done. It’s time to keep your momentum going, keep refining your posting style (and time, and frequency, and the groups you post in) to fine-tune this process so you can squeeze as much value out of every post as you possibly can. I can’t make any specific promises, but you’d be surprised how quickly you can establish authority in these groups when you show up, add value, and give people a reason to remember your name. After just 2 or 3 weeks of regular posting, clients started coming to me – usually by way of a private Facebook message like this: And this… And once you’ve build up rapport and authority within the group, people will even start recommending you out to their own friends and business partners, too! So not only are you getting paid freelancing clients with your Facebook posts, but also you’re building a powerful network of friends and business partners who’ve seen your work and the value you can deliver. Just make sure you take note of which specific posts actually land you clients (since not every one will) and hone in on those specific posts even more to pick them apart with your “eagle eye” and analyze why they did so well. And after a little while of contributing, engaging with other members, and making the groups you’re involved with better places, you’ll start to see all sorts of unexpected results! From shout-outs by group admins: To little gems that’ll put a smile on your face: To people flat-out begging you to create products they can pay you for: So if you have a Facebook account and 3 minutes, here’s my challenge to you: Get started now. Join a couple of groups, create your first poll, and find out where your target audience hangs out. And from there, you’re just a couple of posts away from making your dream come true.
|Nico is a marketing psychology nerd and funnel-building badass. Click here to get your hands on the EXACT posts he used to get clients to find HIM on Facebook (and scale up to $10k/mo in 6 months).|